Whether you are doing video on your own, outsourcing video, or make short impromptu videos for social media it’s time to start thinking about other ways to use the video you’ve invested time or money into.
So here are some ways to rethink video and get the most mileage for what you already have.
Change your outro
Each platform has a unique language. “Like and Subscribe” are unique to YouTube while “Like, Follow and Share” are more unique to Facebook. A quick end screen change will make any video feel like it was made to a specific platform. Use the relevant icons to let people know.
Yes, it is one more thing, but is more specific to an audience who can often be reluctant to hop off of a platform.
Combine footage for a longer video
While a minute seems like the standard, Facebook and Youtube reward videos that are at least three minutes long (YouTube even longer). Why not merge the videos you have to make the platform happy? So if you have 3 quick and easy dinner ideas and a new intro and an outro related to the platforms is all you need to get more exposure.
Or why not slow down your video to make a longer one to put on to YouTube?
Depending on where your focus is these might be good ways of expanding your audience.
Say what you want but Pinterest has gotten the video bug. Use your square videos and put them into a pin. Keep in mind the best current practice is a 2:3 ratio.
Make yourself a template to make this easy. Pinterest really likes fresh pins and you’ll see a reward with doing your first video pin.
Or if time is at a premium, then reach out to me to outsource this task.
Keep that original footage
Readers value step by step instructions. Most of us photograph process shots. Why not show your readers exactly what you want them to do by showing them (without speeding up the process) how it should be done.
Will it be a viral video? Probably not.
Will your readers find value in showing them how many times to fold croissant dough or how many times to mix macarons? Absolutely.
If you have the footage, why not use it in as many ways as possible?
If you outsource with me, I’m always happy to provide the original footage for you to use elsewhere.
Rethink those stories
Ever see Slickstream in action? Yes, stories is a nice thing, but why not use the video you’ve already made and put it into your posts. It’s less polished but makes any recipe seem more accessible and how it would look in a real kitchen. Besides, it can be just one less thing you end up paying for. Just embed the video using a platform like YouTube or Vimeo.
Best of all, by combining those clips you have an inexpensively made video that your readers might now have caught otherwise.
So whether it is Instagram or TikTok, it’s time we use those stories just a bit more. Especially with Instagram, those stories are gone in 24 hours.
Save that story and you can have it live on your site as a real behind the scenes look at how things really happen.
If you’ve found this helpful, why not pin this for later.